Showing posts with label Flipkart. Show all posts
Showing posts with label Flipkart. Show all posts

Saturday, 12 May 2018

Flipkart - Walmart deal


Flipkart's 77% equity picked by Walmart at $16 billion (Rs.107,200) defies all standard due diligent processes. Even after 11 years, Flipkart's operations haven't yielded any profits. Only its value is going up rapidly with future projections. But future always remains a mystery. Once the deal is complete, Walmart will own a 77% share in the unprofitable, homegrown e-commerce startup. This is the highest price any foreign company has paid for a stake in an Indian company. Flipkart started in 2007, has accumulated losses of over Rs.24,000 crore. Flipkart sales were $7.5bn in the FY that ended in March 2018 and net sales, after discounts, returns and cancellation, were worth $4.6bn. Flipkart’s revenue growth slowed down to 29% in the year ending March 2017, against 50% growth in the previous year.
  • The bid emphasizes the importance of gaining a greater foothold in online sales in India. Walmart is betting on the fact that India's e-commerce market, pegged at a modest $38bn in 2017, is expected to grow up to $200bn by 2027.
  • India is one of the most attractive retail markets in the world, given its size and growth rate. India's retail market was estimated at $470 billion in 2011 and is expected to grow to $850 billion by 2020.
  • After Walmart announced the deal on May 9, 2018, its shares tumbled 4%, a likely reflection of the high price the company paid for Flipkart. Analysts believed that Walmart overpaid for its stake in Flipkart. This widely-held view was echoed on Wall Street, wiping $10bn off its market capitalisation, taking the total loss since April to $17.5 billion. A large part of its Flipkart investment is already being considered a write-off by investors.
  • Walmart’s stock reply to all of these questions was that it felt that the long-term opportunity in a country with a population of 1.3 billion was too large to ignore.
  • Of the $16 billion investment, $2 billion will find its way into Flipkart to help its growth plans, said Walmart. But if cash will burn at the above-mentioned rate, Flipkart will need more infusions soon. With Amazon breathing down its neck as well, the need for cash infusions may become a regular affair.
  • Venture capital firms Accel and Tiger Global invested more than eight years ago when Flipkart was valued at just $50m - and they have now exited with more than 400 times what they invested.
  • Flipkart has raised $6.11 billion in equity funding till date. The transaction is giving blockbuster exits to investors.
  • This is because Flipkart is not expected to be profitable for many years. With Amazon already in India, and with intense competition and Flipkart's profitability in near future is ruled out.
  • And the Indian e-commerce market is small by global standards - 100 million customers in a country with about 1.3 billion people. But the deal gives Walmart the fastest entry possible into one of the most promising, albeit difficult, e-commerce markets. 
  • After Walmart bought the controlling stake, Flipkart is valued at more than $20bn. The deal also saves Flipkart, which was running out of cash in its battle with Amazon. Amazon and Flipkart have been "burning cash" in massive sales and discounts in a bid to acquire more customers.
  • E-commerce currently makes up less than 4% of the retail market in India, but that's predicted to change as the number of Indians using smartphones (and the internet) increases rapidly in the next decade. 
  • This acquisition allows the company to jump straight into a small but growing e-commerce market with about 100 million customers.
  • Amazon, too, made a bid for Flipkart but the merger could have faced severe scrutiny from India's antitrust regulator as their combined sales would have added up to almost 90% of India's e-commerce market.
  • The Indian market size is estimated high 400 million middle class consumer base, might be big enough to accommodate global players in multiple formats. Nonetheless, Flipkart's biggest worry is about the flooding of Chinese goods.
  • Unless Walmart-Flipkart is forced by regulators to source a minimum percentage of India-made goods, the country may soon become a huge consumer of Chinese goods.
Only venture capitalists, angel investors and crowd funding will invest in companies like Flipkart with no real assets and requires billions of dollars every year to stay afloat. No banker will lend any public money to Flipkart indicating risks involved. Future of this type of companies lies in the premise that economy will keep growing every year after year. But the reality is that nothing can grow forever. If for any reason, crude oil goes beyond $150 a barrel in next one year, entire world economy will take severe beating and will land in turbulence with runaway inflation, real wages taking severe beating and large scale unemployment.


Thursday, 30 March 2017

eCommerce majors post huge losses

Amazon's entry in India in mid-June 2013, the party ended prematurely for home-grown companies like Flipkart and Snapdeal. The global giant has quickly amassed a good share of the growing Indian ecommerce market - mostly at the expense of Snapdeal. While Amazon has got deep pockets, the Indian companies like Flipkart and Snapdeal need to depend on other strategies to fight it.

Flipkart being a first mover, have spent a lot in converting offline shoppers to online, but 10 years later (Flipkart was founded in 2007), it seems to be a case of diminishing returns. Flipkart’s valuation was down to just $5.54 billion, from its peak valuation of $15 billion.

One reason ecommerce companies make losses is because CoD is an expensive option for these companies. Product returns have been a cause of worry for the ecommerce players with both Flipkart and Amazon making multiple changes in their return and refund policies to bring down the number.

With the battle intensifying, the top three players in the Indian ecommerce arena, Flipkart, Amazon and Snapdeal, their combined losses are mounting at an alarming pace. Snapdeal recently posted a loss of Rs 2,960 crore (2015-16),  Flipkart's Rs 5,223 crore and Amazon's Rs 3,571 crore, the combined losses are colossal at Rs.11,754 crore. 

Last year, the combined losses were Rs.6,031 crore (Amazon: Rs 1,724 crore, Flipkart: Rs 2,979 crore, Snapdeal: Rs 1,328 crore). 

While keeping up the fight is bleeding all the players and with coexistence not an option, it is time for the Big Three to change track before mounting losses bury them all. 



In Feb 2017, Snapdeal has laid off 500-600 employees.The founders also declared that they had decided to forego their salary. It will leave the company with a permanent workforce of around 1,000 employees. Company’s founders admitted to making mistakes. Snapdeal CEO said that the company would turn profitable in the next two years. As part of our overall path to profitability we will be reorganizing the company into a lean, focused, and entrepreneurial one by combining teams, reducing layers, eliminating non-core projects and strengthening the focus on profitable growth. 

Crisis is never communicated. 
It has to be gauged from the tell-tale signs that lie just about everywhere.

My View:
There is no space for too many players in eCommerce arena in India. Amazon with deep pockets is going to stay. Flipkart and Snapdeal with cash fast running out, will extinguish if they don't do anything. They best they can do is to amalgamate or merge into one entity, streamline and compete with Amazon. The innovative & efficient one will make profits and the other will just survive.