Advertising

• Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them to buy their products or services.
• Advertising is attempting to influence the buying behavior of customers or clients by providing a persuasive selling message about products and/or services.
• Politics is what happens when two or more human beings interact. Every organisation is political, and everything it does involves politics. Advertising itself is an intensely political activity. 
• The phrase “The customer is always right” was originally coined by Harry Gordon Selfridge, the founder of Selfridge’s department store in London in 1909, and is typically used by businesses to: (1) Convince customers that they will get good service at this company and (2) Convince employees to give customers good service. More and more businesses are abandoning this maxim because it leads to bad customer service.
• Advertising encourages more consumers to buy products and services. As the demand for products and services goes up because of advertising, more people are needed to manufacture, supply, ship and test those products and services. Thus, more jobs are created.
• Advertising positively impacts society because it helps maintain mass communications media, i.e. newspapers, radio, magazines, and television making them much less expensive for the public.
• Advertising aims to present a product in the best light and the dramatization usually crosses the line into falsely representing a product.
• Political advertising is vast and multifaceted. Conventional wisdom holds that political advertising in general  and negative advertising in particular  is harmful to democracy.
• Advertising plays an essential role in the production of consumerist demand by inventing false “needs” and by stimulating the formation of compulsive consumption habits, totally violating the conditions for maintenance of planetary ecological equilibrium.
• Children do not have the ability to identify advertisements as marketing messages until they are in their teens. This means that marketing messages can be perceived as truths and those messages can stay with them until they become adults.
  In a study, the effects of branding were looked at and 3 to 5 year olds were given two portions of identical foods. One portion was given in McDonald’s wrappers. When asked to point out which foods tasted better, the children said that the ones with the McDonald’s wrappers were better.
• Advertisement leads to branding and branded products are not only expensive but also taxed more although they seem to be more clean, less adulterated and higher quality.
• An average child is exposed to over 40,000 commercials through TV every year. Children are spending more time watching TV than they are in school, meaning that they are viewing more advertisements.
• Consumption of fast foods has increased among children due to the advertisements. The rising popularity of fast foods and snacks has led to an increase of obesity, heart problems, diabetes and other serious health issues among children. Young and healthy-looking models are used, hiding the fact that these foods are some of the unhealthiest in the world.
• Many advertisements these days use beautiful young women to attract buyers. This will no doubt have a seriously negative effect on how children think. From chocolates to clothing, almost every ad seen is sexual in nature. Children then think that they need to look that way to be accepted.

The customer is always right until she or he chooses not to buy.

In today's intensely competitive world of consumerism most advertisements are eye catching with slogans. In colorful advertisements, untruths are glorified and truths appear in small print. Children should be protected from the ill effects of advertisements. Consumer awareness is important for understanding and evaluating the product will meet their requirements or not. Buy only what you really need. While in doubt, don'y buy - especially if it involves credit card loans or bank personal loans.